Last updated: 2 September 2026

This Privacy Policy explains how Abbie’s Equine Services collects, uses and protects personal information when you use our website, contact us or enquire about our services or horses.

Abbie’s Equine Services is responsible for the personal information collected directly through this website and through enquiries made to the business.

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Information We May Collect

Depending on how you contact us or use the website, we may collect information such as:

your name;

email address;

telephone number;

details of the service or horse you are enquiring about;

information you provide through our Horse Finder form, such as the type of horse you are looking for, preferred age, height, budget, experience and intended use;

information contained in messages or enquiries you send to us;

information you provide when contacting us by telephone, email, WhatsApp or Facebook; and

technical and usage information about how you use the website, where you have allowed the relevant cookies or tracking technologies.

We only ask for information that is reasonably relevant to dealing with your enquiry or providing the service you have requested.

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How We Use Your Information

We may use your personal information to:

respond to enquiries;

discuss horses currently advertised or being prepared for sale;

respond to Horse Finder requests and contact you if a potentially suitable horse becomes available;

discuss clipping, training, handling, Common Riding preparation or other equine services;

arrange viewings, appointments or further conversations;

provide photographs, videos or additional information requested about a horse;

manage our relationship and communications with customers and potential customers;

maintain appropriate business and administrative records;

operate, protect and improve the website;

understand how visitors use the website where analytics consent has been given;

support advertising and retargeting where advertising consent has been given; and

meet legal, accounting or regulatory requirements where applicable.

We do not use information submitted through an enquiry form to send unrelated marketing communications unless there is an appropriate lawful basis for doing so.

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Our Lawful Bases for Using Your Information

Under UK data protection law, we must have an appropriate lawful basis for using personal information. The basis we rely on depends on why the information is being used.

For this website and business, this may include:

Contract or steps taken at your request before entering into a contract
Where you contact us about buying a horse, arranging a service or taking another step towards working with us.

Legitimate interests
Where it is reasonably necessary to respond to enquiries, operate the business, maintain appropriate records, protect the website or provide good customer service, provided those interests are not overridden by your rights and interests.

Consent
Where you choose to allow optional analytics or advertising technologies through our cookie preferences.

Legal obligation
Where information needs to be retained or used to meet applicable legal, tax, accounting or regulatory requirements.

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General Enquiries and Horse Finder Enquiries

When you submit an enquiry through the website, the information you provide is used to respond to that enquiry and deal with the request you have made.

If you submit a Horse Finder enquiry, Abbie may retain the information you provide so that she can understand what you are looking for and contact you if she becomes aware of a horse that may be relevant.

Submitting a Horse Finder enquiry does not guarantee that a suitable horse will become available.

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Contacting Us Through WhatsApp or Facebook

The website includes links allowing you to contact or interact with Abbie’s Equine Services through third-party platforms such as WhatsApp and Facebook.

If you choose to contact us through one of these services, we will receive the information you choose to provide through that platform. The platform itself may also process information in accordance with its own privacy policy.

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Website Analytics

Where you have accepted Analytics cookies, we use Google Analytics 4 and Microsoft Clarity to help us understand how visitors use and interact with the website.

This may include information such as:

pages visited;

general website interactions;

device and browser type;

approximate geographic information;

traffic sources; and

website session and usability information.

Microsoft Clarity may also provide heatmaps and session recordings to help us understand how visitors interact with the website. Form-field information is configured to be protected through Clarity’s masking controls.

More information about our use of cookies and your choices is available in our Cookie Policy.

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Advertising and Meta Pixel

Where you have accepted Advertising cookies, we use the Meta Pixel.

This may be used to understand visits to the website and help create audiences for future advertising or retargeting through Meta platforms such as Facebook and Instagram.

The Meta Pixel is not given advertising consent where Advertising cookies have not been accepted.

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Who We May Share Information With

We do not sell your personal information.

Where necessary, information may be processed or accessed by trusted service providers that help us operate the website and business, including:

DH Connect, which provides the website, forms and related business technology;

Google, for website analytics where permitted;

Microsoft, through Microsoft Clarity where permitted;

Meta, where advertising technologies have been permitted;

Cloudflare, which supports website security and delivery; and

professional advisers, service providers or public authorities where reasonably necessary or legally required.

We only share information where there is an appropriate reason to do so.

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International Processing

Some of the technology providers used by this website operate internationally and may process information outside the United Kingdom.

Where personal information is transferred internationally, applicable data protection requirements and appropriate transfer safeguards should be used by the organisations responsible for those transfers.

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How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

The length of time will depend on the nature of the information and our relationship with you. For example:

enquiry information may be retained while the enquiry remains relevant and for a reasonable period afterwards;

Horse Finder information may be kept while it remains useful for helping identify a suitable horse;

customer and transaction records may need to be retained for longer where required for business, accounting or legal purposes; and

website analytics information is retained in accordance with the settings and retention arrangements of the relevant analytics provider.

We may delete information sooner where it is no longer required.

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Keeping Your Information Secure

We take reasonable steps to protect personal information against unauthorised access, loss, misuse or inappropriate disclosure.

However, no website, online platform or electronic communication system can be guaranteed to be completely secure.

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Your Data Protection Rights

Depending on the circumstances and the lawful basis being relied upon, you may have rights including:

access to personal information held about you;

correction of inaccurate or incomplete information;

deletion of your information in certain circumstances;

restriction of how your information is used;

portability of certain information;

withdrawal of consent where processing is based on consent; and

objection to certain uses of your information.

You have the right to object to processing based on legitimate interests in certain circumstances and an absolute right to object to the use of your personal information for direct marketing.

If you would like to exercise a data protection right, please contact us using the details below.

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Cookies

We use essential cookies and, with your permission, optional analytics and advertising technologies.

You can manage your choices through the website’s cookie preferences.

Please see our Cookie Policy for further information.

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Changes to This Privacy Policy

We may update this Privacy Policy where our website, services, technology or use of personal information changes.

The latest version will be published on this website with the date of the most recent update.

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Contact Us

If you have questions about this Privacy Policy, how your information is used or would like to exercise a data protection right, please contact:

Abbie’s Equine Services
Email: [email protected]
Telephone: 07399 150151
Based near: Cardrona, Peebles, Scottish Borders

If you are unhappy with how your personal information has been handled, you also have the right to raise a concern with the Information Commissioner’s Office (ICO), the UK regulator for data protection.